Ben Cohen
Author
Pub. Date
1987
Description
"With little skill, surprisingly few ingredients, and even the most unsophisticated of ice-cream makers, you can make the scrumptious ice creams that have made Ben & Jerry's an American legend.
Ben & Jerry's Homemade Ice Cream & Dessert Book tells fans the story behind the company and the two men who built it-from their first meeting in 7th-grade gym class (they were already the two widest kids on the field) to their "graduation" from a $5.00 ice-cream-making...
Author
Pub. Date
c1997
Formats
Description
The owners of Ben and Jerry's ice cream empire explain their model for running a socially responsible business, using examples from their own experiences as well as other entrepreneurs to show how a company's commitment to progressive social values translates into profit.