Catalog Search Results
Author
Pub. Date
2013.
Accelerated Reader
IL: UG - BL: 8.6 - AR Pts: 4
Description
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
Author
Accelerated Reader
IL: UG - BL: 6.5 - AR Pts: 13
Formats
Description
The Prize Winner of Defiance, Ohio introduces Evelyn Ryan, an enterprising woman who kept poverty at bay with wit, poetry, and perfect prose during the "contest era" of the 1950s and 1960s. Standing up to the church, her alcoholic husband, and antiquated ideas about women, Evelyn turned every financial challenge into an opportunity for innovation, all the while raising her six sons and four daughters with the belief that miracles are an everyday occurrence....
Author
Series
Description
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from...
Author
Formats
Description
"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions...
Author
Pub. Date
[2018]
Description
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming,...
Author
Series
Wedding dates volume 6
Pub. Date
[2021]
Description
"Two people realize that it's no longer an act when they veer off-script in this sizzling romantic comedy by New York Times bestselling author Jasmine Guillory. Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional....
10) Hotdog on TV
Author
Series
Pub. Date
c2005
Accelerated Reader
IL: LG - BL: 2.4 - AR Pts: 1
Description
A small brown dog tries out for a television commercial.
11) Dry
Author
Description
When he was 13, Augusten Burroughs' mother gave him away to her lunatic psychiatrist, who adopted him. Now he has established a life for himself as a high-paid advertising hotshot in Manhattan where he hides from his haunting past in a martini glass.
Author
Series
Christmas camp volume 1
Formats
Description
NOW A HALLMARK CHANNEL ORIGINAL MOVIE
From the screenwriter of the Netflix Original viral hit, A Christmas Prince, comes another heartwarming holiday story about a beautiful Grinch who's determined to get her dream job even if it means spending a week at a Christmas Camp where she discovers an unexpected love.
Haley Hanson's idea of the perfect Christmas is escaping to the Caribbean to work so she can avoid all the traditional Christmas distractions....
Author
Series
Chicago Stars volume 9
Formats
Description
"Thaddeus Walker Bowman Owens, the backup quarterback for the Chicago Stars, is a team player, talented sideline coach, occasional male underwear model, and a man with a low tolerance for Divas.
Olivia Shore, international opera superstar, is a driven diva with a passion for perfection, a craving for justice, too many secrets—and a monumental grudge against the egotistical, lowbrow jock she’s been stuck with.
It’s Mozart meets Monday Night...
Author
Series
Formats
Description
Written in a personable and homespun style, YOU, INC. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU - whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide...
Author
Pub. Date
2016.
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
19) They live
Pub. Date
c2003
Description
One man discovers that aliens are masquerading as humans while they lull the public into submission through subliminal advertising messages. Only specially made sunglasses make the deadly truth visible.